Smart Beacon Use Proximity Sensing To Transmit A Signal Over Bluetooth Low Energy

Smart Beacon

 

The beacon signals can be captured by smart phones or other mobile devices, and distance can be determined by monitoring received signal strength (RSSI). The signals will be stronger the closer the receptive devices are. The employment of beacons in commercial and economic areas is an intriguing common feature. The goal is to improve the shopping experience for potential customers, provide better services, and contribute to an increase in sales. Smart Beacon is proving to be one of the most revolutionary and innovative technologies in recent history.


Beacons are being used by a variety of industries, including retail, transportation systems, businesses, educational institutions, event planning, finance, and travel, to track and connect with new and present customers.A Smart Beacon Market attached to a store wall, an event location, or any other public location can simply connect with a related smartphone app and determine where the user is now positioned with remarkable accuracy. Retailers or event organisers can then create a far more focused or tailored communication based on the customer's location.

According to Coherent Market Insights’ analysis, smart beacons generated around US$ 4 Billion in offline retail sales as of 2016, and is expected to exhibit significant growth by 2025.

During the projected period, the worldwide smart beacon market is expected to increase significantly. Factors such as the advancement of communication technologies, high investments in proximity marketing, and rising adoption of smart devices all contribute to the growth of the industry.The global Smart Beacon Market is being held back by a lack of technological resources and concerns about privacy and security. Furthermore, the rise of organised retailing is expected to open doors for the smart beacon industry.

The growth of the organised retail industry is fueled by an increase in disposable income, a higher living standard, the rise of consumerism, technological impact, and the arrival of international retailers. Furthermore, as beacon technology makes organised retail stores smarter, demand for beacon technology is expected to rise, with an increase in organised retail such as supermarkets, department stores, hypermarkets, and discounters.

A Smart Beacon is a proximity device that uses Bluetooth low energy proximity sensing technology to transmit a signal to a compatible application or operating system. When a smartphone or tablet comes within range of the beacon, it detects the device's physical location and tracks the customer, then sends an allocation-based notification to the device. Smart beacons, for example, are used in brick and mortar retail stores for mobile commerce to notify customers about special offers.

Because of increased digitalization and adoption of smart devices, smart beacons have gained a lot of traction in the last four years. However, because to the wide range of applications for smart beacons, the market is likely to grow at a double-digit rate during the forecast period.

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